Coffee is one of the most widely consumed beverages worldwide and in the United States. Millions of consumers across the country cannot imagine starting their day without a hot cup of coffee. Coffee is produced from the Coffea plant, which naturally contains caffeine with levels varying between individual plants. There are over 120 species of the plant. The two most which are responsible for most of the global coffee production are Coffea arabica and Coffea canephora, more commonly known as Arabica and Robusta, respectively.
Where are the largest markets for coffee?
On the coffee-growing level, South America was ranked as the
top coffee-producing region, producing 89 million 60 kilogram bags per year. The U.S. has, by far, the
largest coffee market worldwide, with revenues reaching over 84 billion U.S. dollars. Japan follows in distant second place, followed by Brazil and Germany. When it comes to trade, the two leading
coffee exporters to the United States are Colombia and Brazil. Both countries exported over one billion dollars of coffee to the U.S. in the most recent year.
Coffee consumption in the U.S.
The average American
coffee consumption is less than two cups of coffee per day. This was discovered by a survey conducted in early 2024, according to which about 60 percent of all respondents said this. More roast coffee was consumed than instant coffee. This can be assumed because in 2024 the
revenue per capita of roast coffee was 220 U.S. dollars and for instant coffee the revenue was just under 40 U.S. dollars. When it comes to
Americans' favorite coffee brands, Starbucks tops the rankings, but is closely followed by competitor Dunkin'.
Coffee trends
Although people have been drinking coffee for hundreds of years, there are still new trends entering the market every year, such as a change in the use of coffee additives. Those who don't drink coffee black have
preferred to drink it with milk or creamer. This is still the most popular option, but the focus is increasingly shifting to plant-based alternatives or light products. Almond and oat milk in particular have become popular.
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